About Public Relations and Society
Recent years have seen an increased presence and significance within public relations (PR) scholarship of sociological and social theoretical accounts of the field.
Theoretical accounts of PR have been reinvigorated by the interpolation of social theory while PR’s historical position as an integral element of modernity, responsible for shaping some of the key institutions and social values of the twentieth century is experiencing a renewed recognition. Similarly, PR’s potential as a practice engendering contemporary social change by digitally-empowered activists and movements is increasingly recognized as a growing field for study.
While such lenses for PR scholarship are being increasingly used for analysis – and to inform practice – they remain fecund spaces for future exploration.
We are an international research network exploring the practice of public relations from a social perspective from our base at London College of Communication, University of the Arts London. We bring together scholars and practitioners to explore the wider societal significance of public relations and seek to bring about change in the way it’s conceived and practiced. This is achieved through research, events and practical projects.
We are interested in identifying and developing theoretical and conceptual aspects of PR and society as well as applying learning to improve and further contemporary PR practice. Central to this approach is the recognition of PR as an inter-disciplinary theoretical subject and applied practice.
- To become a hub for research excellence in public relations and society
- To build and support a sustainable network for research and practice around public relations and society
- To act as a centre for developing, hosting and facilitating discussions around public relations and society, through workshops, visiting speaker programmes, conferences, policy and training events and publishing working papers
- To secure research funding from major UK and international sources
- To identify and establish a network of wider academic and practitioner communities – both nationally and internationally