‘Community-Building for Organizations Managing Change Using New Media’ – Guest lecture by Prof. Dean Kruckeberg

Professor Dean Kruckeberg, University of North Carolina

The Network for Public Relations and Society is delighted to host a guest lecture by Professor Dean Kruckeberg, University of North Carolina at Charlotte on 15th May 2014. The lecture, being held at London College of Communications, University of the Arts London, is titled ‘Community-Building for Organizations Managing Change Using New Media.

Professor Kruckeberg will present his recent work offering a reading of public relations (PR) which proposes the discipline must respond to the contemporary social, political, economic and cultural challenges being wrought by digital media by focusing its efforts on constructing holistic communities.

Drawing on the work of the US ecologist, Aldo Leopold, Kruckeberg develops a conceptual framework of society as a complex ecosystem sustained through mutual co-operation. Technology and ethics are central to this approach and Kruckeberg argues that both operate within contemporary communication as empowering and guiding principles that can help PR “restore and maintain the sense of community that has been lost in contemporary society”.

The event will be followed by drinks. To attend or for more information contact s [dot] collister [at] lcc [dot] arts [dot] ac [dot] uk.