Public Relations and The Visual: Exploring Identity, Space and Performance

One-day event organised by The Network for Public Relations and Society

Date: Wednesday 9th July 2014

Time: 10am – 4.30pm, followed by drinks

Venue: London College of Communication, University of the Arts London, Elephant and Castle, SE1 6SB. Map here.

Cost: £50 (inc VAT) for the whole day, including workshops. Book now: http://bit.ly/ConferenceSignUp

In an increasingly multi-media and multi-sensory world how does PR embrace the visual and spatial dimensions of communication? Hear leading thinkers and practitioners from the fields of PR, marketing, media and branding present their latest work and get your hands dirty through a series of practical workshops covering a range of visual communication skills.

The overarching aim of the event is to encourage collaboration and partnership between practitioners and academics to develop new thinking and practice within the field.

Keynote speakers include:

  • Ian Burrell, Assistant Editor and Media Editor, The Independent – PR’s Identity in a Post-Clifford World
  • Glenn Tutssel, Executive Creative Director, Brand Union – Where Next For PR and Visual Communication
  • Dr Tim Melewar, Professor of Marketing and Strategy,  The Business School, Middlesex University – Beyond Visual: PR as a Multi-Sensory Experience

Panel discussions will feature case studies from Edelman, Wolfstar and A Little Bird as well as academic papers covering:

  • Images of Public Relations in Popular Media – How is PR and its practitioners represented in fiction, television and film? What impact do these visualisations have on the way PR practitioners see themselves and the ways in which the public sees PR?
  • Public Relations Identity – How do PR practitioners view themselves?  What are their identities and how do these shape contemporary professional and personal practice?
  • PR and Immersive Environments – How can PR practitioners use experiential tactics and performance as a communications tool? What role does creating new physical realities play in changing behaviour, beliefs and galvanizing word of mouth?
  • Branded Spaces: PR as Place and Space – How can spaces and objects be used as PR tools?  PR practitioners are used to exhibition and event spaces but what more can be learned about the way the built and designed environment creates narratives?
  • Designing Stories: PR as Visual Communication – How can the relationship between PR and design be used to full effect?  From graphic design to poster and film; from comics to animation; how can visual storytelling be used to persuade and stimulate relationships?

A series of practical workshops will also be available during the conference:

  • Film-making for PR
  • Creating Vines as branded content
  • Using animation in PR
  • Creative photography for PR

The cost for attending the whole day is £50 (inc. VAT) and has been kept deliberately low to encourage participation. The cost includes access to all keynotes, presentations, workshops, lunch and post-event drinks reception. Book your place now: http://bit.ly/ConferenceSignUp